Soft European buns is derived from European buns such as sourdough or French baguette. It uses levain as natural yeast for the rise, but altered to be softer to fit Asian palate. Although its name has the word “European” in it, this type of bread is actually not European. It was invented by Japanese, adopted by Taiwanese, and recently glorified by Chinese. Gotcha has picked niche market and a good target audience base. I think the bread has good texture, but not as moist as the bread I am used to. Their continual sold-out merchandise seem to suggest that there’s definitely a market for soft European bread.
Japanese call their buns “pans”. All of the items we got are not overly sweet and have a balanced flavour. I think the price is a little more expensive than most bakeries, but the quality of the baked goods really speaks for itself. We would advise anyone who hasn’t tried it to give it a try. The soft and chewy texture of the buns is what good buns should taste like.
Purebread has a very solid presentation. Everything looked very good and was tightly placed together. I have not walked into a bakery that I was unable to make my decisions like in Purebread. The baked goods were made early in the morning, so some of the items may be a bit stale. I would recommend re-heating with a small convection oven at home before enjoying them.
Daily Delicious’ sea salt bread is very buttery. The bread is sturdy to the bite. The exterior of the bread takes a bit of effort to break off. This bread is nothing like those unnatural puffy baked goods you buy from most Cantonese bakery. Internal air pockets indicates the bread is baked with added grease (probably butter) before mixing, then butter is rolled into the bread before baking. There is sea salt to give slight bursts of flavor when you find one. The bottom of the sea salt bread is brown and crisp from butter. These are the highlights of this bread.